# Meta AI Meta launched a public preview of its Muse Spark 1.1 AI model API, with paid developer access aimed at diversifying revenue, while also introducing paid subscription tiers for its AI chatbot alongside a free tier for casual use. Status: strong Last verified: 2026-08-25T07:05:04.000Z ## Evidence - (single_source) Meta introduced Muse Spark 1.1, a new AI model available for free in the Thinking mode of the Meta AI app and in the browser. - supports https://heise.de/en/news/Muse-Spark1-1-Meta-aims-to-undercut-OpenAI-and-Anthropic-with-aggressive-pricing-11360408.html > Meta has introduced Muse Spark 1.1, a new AI model, which is now available for free in the Thinking mode of the Meta AI app and in the browser. At the same time, the company is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. ... For the first time, Meta is relying on a paid interface, supplementing its previous approach, characterized by freely available Llama models, with a commercial offering. With low prices, the company aims to take market share from established AI providers OpenAI, Anthropic, and Google: According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. However, whether Muse Spark 1.1 delivers comparable performance remains to be seen. - (single_source) AI chief Alexandr Wang characterized the pricing for the new Muse Spark model as very aggressive and attractive compared with similar offerings from labs like Anthropic and OpenAI. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than - (single_source) Meta is selling subscriptions to its AI chatbot for the first time, with Meta One Plus at $7.99 per month and Meta One Premium at $19.99 per month. - supports https://thenextweb.com/news/meta-ai-chatbot-subscription-meta-one-pricing > Meta is selling subscriptions to its AI chatbot for the first time, with Meta One Plus at $7.99/month and Meta One Premium at $19.99/month. The rollout begins in Singapore, Guatemala, and Bolivia alongside new paid tiers for Instagram, Facebook, WhatsApp, and business users. ... Meta is selling subscriptions to its AI chatbot for the first time, introducing two paid tiers that put it in direct competition with OpenAI and Google for consumer AI revenue. Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. Both tiers give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users. ... , Guatemala, and Bolivia, with plans to expand to more countries. Meta AI will remain free for casual use, but - (single_source) Meta said it is limiting API access to its own properties rather than broader availability. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than - (single_source) Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than - (single_source) A Meta spokesperson said some early partners can already access the API, and new users will be able to add themselves to a waitlist and be added over time. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than - (single_source) According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. - supports https://heise.de/en/news/Muse-Spark1-1-Meta-aims-to-undercut-OpenAI-and-Anthropic-with-aggressive-pricing-11360408.html > Meta has introduced Muse Spark 1.1, a new AI model, which is now available for free in the Thinking mode of the Meta AI app and in the browser. At the same time, the company is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. ... For the first time, Meta is relying on a paid interface, supplementing its previous approach, characterized by freely available Llama models, with a commercial offering. With low prices, the company aims to take market share from established AI providers OpenAI, Anthropic, and Google: According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. However, whether Muse Spark 1.1 delivers comparable performance remains to be seen. - (single_source) For the first time, Meta is relying on a paid interface, supplementing its previous approach of freely available Llama models with a commercial offering. - supports https://heise.de/en/news/Muse-Spark1-1-Meta-aims-to-undercut-OpenAI-and-Anthropic-with-aggressive-pricing-11360408.html > Meta has introduced Muse Spark 1.1, a new AI model, which is now available for free in the Thinking mode of the Meta AI app and in the browser. At the same time, the company is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. ... For the first time, Meta is relying on a paid interface, supplementing its previous approach, characterized by freely available Llama models, with a commercial offering. With low prices, the company aims to take market share from established AI providers OpenAI, Anthropic, and Google: According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. However, whether Muse Spark 1.1 delivers comparable performance remains to be seen. - (single_source) The subscription rollout begins in Singapore, Guatemala, and Bolivia alongside new paid tiers for Instagram, Facebook, WhatsApp, and business users. - supports https://thenextweb.com/news/meta-ai-chatbot-subscription-meta-one-pricing > Meta is selling subscriptions to its AI chatbot for the first time, with Meta One Plus at $7.99/month and Meta One Premium at $19.99/month. The rollout begins in Singapore, Guatemala, and Bolivia alongside new paid tiers for Instagram, Facebook, WhatsApp, and business users. ... Meta is selling subscriptions to its AI chatbot for the first time, introducing two paid tiers that put it in direct competition with OpenAI and Google for consumer AI revenue. Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. Both tiers give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users. ... , Guatemala, and Bolivia, with plans to expand to more countries. Meta AI will remain free for casual use, but - (single_source) Muse Spark 1.1 is available in Thinking mode in the Meta AI app and on meta.ai. - supports https://ai.meta.com/blog/introducing-muse-spark-meta-model-api > Products AI Research Resources About AI Developers Try Meta AI https://ai.meta.com/ ... Along with this release, we are launching a public preview of the new Meta Model API where developers can access Muse Spark 1.1. The model is available now in "Thinking" mode in the Meta AI app and on meta.ai. - (single_source) The more advanced tier, called Meta One Premium, costs $19.99 per month and includes the same set of features as Meta One Plus but in greater quantities. - supports https://seattletimes.com/business/meta-to-sell-ai-chatbot-subscriptions-to-offset-spending > The new subscriptions come in two tiers. A basic tier, priced at $7.99 per month and called Meta One Plus, is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning, according to a company spokesperson. ... A more advanced tier, called Meta One Premium, will cost $19.99 per month and include the same set of features as Meta One Plus but in greater quantities, the spokesperson added. The Meta AI subscription is rolling out in Singapore, Guatemala and Bolivia to start, with plans for more countries later. ... can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. Meta declined to share usage limits for each level, but said the Premium plan provides meaningfully - (single_source) Meta declined to share usage limits for each subscription level, but said the Premium plan provides meaningfully greater usage. - supports https://seattletimes.com/business/meta-to-sell-ai-chatbot-subscriptions-to-offset-spending > The new subscriptions come in two tiers. A basic tier, priced at $7.99 per month and called Meta One Plus, is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning, according to a company spokesperson. ... A more advanced tier, called Meta One Premium, will cost $19.99 per month and include the same set of features as Meta One Plus but in greater quantities, the spokesperson added. The Meta AI subscription is rolling out in Singapore, Guatemala and Bolivia to start, with plans for more countries later. ... can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. Meta declined to share usage limits for each level, but said the Premium plan provides meaningfully - (single_source) Users can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. - supports https://seattletimes.com/business/meta-to-sell-ai-chatbot-subscriptions-to-offset-spending > The new subscriptions come in two tiers. A basic tier, priced at $7.99 per month and called Meta One Plus, is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning, according to a company spokesperson. ... A more advanced tier, called Meta One Premium, will cost $19.99 per month and include the same set of features as Meta One Plus but in greater quantities, the spokesperson added. The Meta AI subscription is rolling out in Singapore, Guatemala and Bolivia to start, with plans for more countries later. ... can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. Meta declined to share usage limits for each level, but said the Premium plan provides meaningfully - (single_source) Meta is requiring developers to pay to access its new AI model as part of an effort to diversify its business. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than - (single_source) Meta launched a public preview of the new Meta Model API where developers can access Muse Spark 1.1. - supports https://ai.meta.com/blog/introducing-muse-spark-meta-model-api > Products AI Research Resources About AI Developers Try Meta AI https://ai.meta.com/ ... Along with this release, we are launching a public preview of the new Meta Model API where developers can access Muse Spark 1.1. The model is available now in "Thinking" mode in the Meta AI app and on meta.ai. - (single_source) The Meta AI subscription is rolling out in Singapore, Guatemala, and Bolivia to start, with plans for more countries later. - supports https://seattletimes.com/business/meta-to-sell-ai-chatbot-subscriptions-to-offset-spending > The new subscriptions come in two tiers. A basic tier, priced at $7.99 per month and called Meta One Plus, is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning, according to a company spokesperson. ... A more advanced tier, called Meta One Premium, will cost $19.99 per month and include the same set of features as Meta One Plus but in greater quantities, the spokesperson added. The Meta AI subscription is rolling out in Singapore, Guatemala and Bolivia to start, with plans for more countries later. ... can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. Meta declined to share usage limits for each level, but said the Premium plan provides meaningfully - (single_source) Meta One Plus and Meta One Premium both give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users. - supports https://thenextweb.com/news/meta-ai-chatbot-subscription-meta-one-pricing > Meta is selling subscriptions to its AI chatbot for the first time, with Meta One Plus at $7.99/month and Meta One Premium at $19.99/month. The rollout begins in Singapore, Guatemala, and Bolivia alongside new paid tiers for Instagram, Facebook, WhatsApp, and business users. ... Meta is selling subscriptions to its AI chatbot for the first time, introducing two paid tiers that put it in direct competition with OpenAI and Google for consumer AI revenue. Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. Both tiers give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users. ... , Guatemala, and Bolivia, with plans to expand to more countries. Meta AI will remain free for casual use, but - (single_source) Meta AI will remain free for casual use. - supports https://thenextweb.com/news/meta-ai-chatbot-subscription-meta-one-pricing > Meta is selling subscriptions to its AI chatbot for the first time, with Meta One Plus at $7.99/month and Meta One Premium at $19.99/month. The rollout begins in Singapore, Guatemala, and Bolivia alongside new paid tiers for Instagram, Facebook, WhatsApp, and business users. ... Meta is selling subscriptions to its AI chatbot for the first time, introducing two paid tiers that put it in direct competition with OpenAI and Google for consumer AI revenue. Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. Both tiers give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users. ... , Guatemala, and Bolivia, with plans to expand to more countries. Meta AI will remain free for casual use, but - (single_source) Meta is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. - supports https://heise.de/en/news/Muse-Spark1-1-Meta-aims-to-undercut-OpenAI-and-Anthropic-with-aggressive-pricing-11360408.html > Meta has introduced Muse Spark 1.1, a new AI model, which is now available for free in the Thinking mode of the Meta AI app and in the browser. At the same time, the company is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. ... For the first time, Meta is relying on a paid interface, supplementing its previous approach, characterized by freely available Llama models, with a commercial offering. With low prices, the company aims to take market share from established AI providers OpenAI, Anthropic, and Google: According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. However, whether Muse Spark 1.1 delivers comparable performance remains to be seen. - (single_source) Meta aims to take market share from established AI providers OpenAI, Anthropic, and Google with low prices. - supports https://heise.de/en/news/Muse-Spark1-1-Meta-aims-to-undercut-OpenAI-and-Anthropic-with-aggressive-pricing-11360408.html > Meta has introduced Muse Spark 1.1, a new AI model, which is now available for free in the Thinking mode of the Meta AI app and in the browser. At the same time, the company is launching a public preview of its new Meta Model API, through which developers and enterprise customers can access Muse Spark 1.1. ... For the first time, Meta is relying on a paid interface, supplementing its previous approach, characterized by freely available Llama models, with a commercial offering. With low prices, the company aims to take market share from established AI providers OpenAI, Anthropic, and Google: According to Meta, using the API costs only about a quarter of what OpenAI and Anthropic charge for their top models. However, whether Muse Spark 1.1 delivers comparable performance remains to be seen. - (single_source) The basic subscription tier, called Meta One Plus, is priced at $7.99 per month and is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning. - supports https://seattletimes.com/business/meta-to-sell-ai-chatbot-subscriptions-to-offset-spending > The new subscriptions come in two tiers. A basic tier, priced at $7.99 per month and called Meta One Plus, is for people who frequently use Meta AI to generate images and videos or rely on it for extended reasoning, according to a company spokesperson. ... A more advanced tier, called Meta One Premium, will cost $19.99 per month and include the same set of features as Meta One Plus but in greater quantities, the spokesperson added. The Meta AI subscription is rolling out in Singapore, Guatemala and Bolivia to start, with plans for more countries later. ... can continue to use the Meta AI chatbot for free for image and video generation, but will eventually run into a limit with repeated use. Meta declined to share usage limits for each level, but said the Premium plan provides meaningfully - (single_source) Meta is making the new model's API available through a developer portal as part of a public preview. - supports https://cnbc.com/2026/07/09/meta-jumps-into-ai-coding-market-to-chase-anthropic-and-openai.html > - Meta unveiled a major update to its Muse Spark artificial intelligence model and offered pricing details. - AI chief Alexandr Wang characterized the pricing as "very aggressive and attractive" compared with similar offerings from labs like Anthropic and OpenAI. - Meta's effort to diversify its business now includes requiring developers to pay to access its new AI model. ... Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than ## Timeline - 2026-08-25T07:03:31.000Z: Meta launched a public preview of the Meta Model API giving developers access to Muse Spark 1.1 Muse Spark 1.1 is available in Thinking mode in the Meta AI app and on meta.ai Meta unveiled a major update to its Muse Spark AI model with pricing details AI chief Alexandr Wang described Muse Spark pricing as very aggressive compared to Anthropic and OpenAI Meta is requiring developers to pay to access the new AI model to diversify its business The model's API is available through a developer portal as part of a public preview Early partners can access the API now; new users can join a waitlist and be added over time Meta is limiting API access to its own properties rather than broader availability Meta is selling AI chatbot subscriptions for the first time: Meta One Plus at $7.99/month and Meta One Premium at $19.99/month Subscription rollout begins in Singapore, Guatemala, and Bolivia alongside paid tiers for Instagram, Facebook, WhatsApp, and business users Both subscription tiers give expanded access to image generation, video creation, and extended reasoning capped for free users Meta AI will remain free for casual use